How To Write SEO Friendly Content In 2019.
Did you know that Google uses 200 ranking factors in their algorithm when you search for something? It’s like a virtual Spanish Inquisition but without the red suits and racks! And it all happens faster than you can sneeze.
The market is hyper-competitive now with more businesses aware of the importance of SEO. So how do you write SEO friendly web site content that will ensure your site moves up the rankings, and gains you the edge over competitors?
Well, first up I would say a critical success factor is adopting the culture of continuous improvement. This is the opposite of the outdated maxim, “if it ain’t broke don’t fix it!” Why wait for that moment when your site is ranked lower than your rivals and sales have dived, if you can avoid that situation altogether?
Rather, look for continuous improvement through regular measurability in your SEO rankings, and keep on top of an ever-changing SEO landscape by content sculpting in the latest and most important ranking factors.
And if there is one golden rule it is this: CONTENT MUST BE WRITTEN FOR THE USER. Using this blog post as an example, you have got this far reading because the narrative is closely matched to what you want to find out. This is called contextual content and it is the new SEO icon for 2019, and a clear favourite amongst SEO specialists who focus on contextual and semantic results.
Best SEO Practices for 2019
For the second half of 2019, the following SEO guidelines are all good practice:
1: Contextual Content Conquers All!
Creating content that your users want to read is the upward trend for the second half of 2019, ranking pages based on search intent and quality.
Being a captivating expert on your topic with unique narratives and regular updates will enable you to build authority amongst your users, and keep them coming back for more!
Search intent is a major player in the SEO factors that determine if and where your page will be displayed in the results index for any given search query.
According to the Content Marketing Institute:
“Content creation is the area of content marketing where there has been the most reported increase in spending over the last 12 months (56%).”
2: Image Search is on the up.
This is an area that Google has spent money on transforming its image search. Good practice is to ensure all your visual material is optimized and more engaging than your competitors. It should also be relevant to the topic and add value to your narrative.
Most people are attracted to images and they are also far more likely to remember your site too.
3: Voice Search
According to Google, 1 in every 5 searches by mobile users is through voice input. It is anticipated that voice search features will become ever more popular in 2019 as the use of smartphones, tablets and other digital miscellany continue to rise.
Voice activated searches communicate directly with search engines so the SEO savvy in 2019 should focus on optimising content using long tail keywords relevant to the topic.
4: Mobile Friendly Content is Key
In 2019 its all about immediate gratification and getting what you want ASAP! Ah, I hear you say, this mantra of now has been around for a few years. It has but now the tools are getting better to deliver the results.
Google and other search engines know this and have focused more on mobile searches, which significantly outrank desktop user search queries. Mobile optimisation is part of the Google ranking criteria, and they have already introduced and implemented a ‘mobile first index’ and promoted mobile friendly pages. Website owners and operators should ensure their site is optimized for all mobile devices.
5: Looking After Your User
‘User’ is such a bland name that we tend to forget they are customers. And all customers want to have a good, stimulating experience on your site. That doesn’t just mean finding out the information they are searching for but making sure your site loads quickly, for example, because if it takes longer than expected then almost certainly they will visit your competitors. Check your page loading speed on a regular basis.
Also ensure your site is optimised for all mobile devices and make sure there are no technical glitches, as nothing destroys trust quicker than a site that doesn’t work as it should!
6: Keyword Optimization
Also known as keyword research allows you to target your pages accurately and drive through qualified traffic from search engines. Keyword research is one of the top SEO practices and vital if your site is to find traction and make an impression. The best web sites recognise this as an on-going process and continually analyse their target market and benchmark competitors when they are doing something right and getting good results.
For readability and searchability, you need to ensure that key words are not bunched together. Known as keyword stuffing, this technique involved filling a page with keywords or numbers to manipulate a site’s ranking in relevant Google search results. More often than not, the keywords appeared out of context and unnatural, resulting in a negative user experience. This may have been an acceptable SEO technique but today it could see your site suffer a gradual algorithmic penalization and adversely affect your site’s rankings.
Rather, keywords need to be paced naturally throughout the narrative and be content rich and useful to the reader.
Adopting the mantra of continuous improvement and being process orientated can be a massive cultural shift for many organisations, but in the SEO world it will serve you well and help to build consistently good results.
7: RankBrain: Machine Learning is catching up.
RankBrain is a key component of Google’s core algorithm and teaches itself – machine learning – from reading data input. This is an on-going process with the end objective to make search engines read human as good as humans! This is good news for web content marketers and creators and means user driven content is the right direction to go in.
8: Title Tags
Page title tags are an important Google ranking signal, with a 600 pixels limit rather than characters used to measure the size of a tag. Rather than have a long title tag, which runs the risk of being shortened by Google, it is better to have one keyword in each title right at the beginning of the tag.
9: Get To know Your Target Audience
Talk to your audience whenever you can and get to know what they like. Do they prefer audio, videos, images or just text or perhaps a combination of textual content with videos and images?
Understanding your target audience is an excellent SEO practice. You can also ask for their preferences through an on-site questionnaire or via a newsletter.
10: SEO Friendly URLS
SEO friendly URLs are a critical success factor in SEO. Best practice is to use URLs that are easy to remember and can also be easily read by the search bots. Prior to adding blog content go to settings and create an easy to remember and SEO friendly URL. It is better to this before loading up the content to avoid any broken links which are a red flag for SEO.